Marketing is a vast field, and it can be difficult to know where to start when you want to teach yourself. Fortunately, there are plenty of resources available to help you learn the fundamentals and hone your skills. This guide will provide an overview of the different marketing categories, the best resources for learning, and tips for mastering the art of marketing. When it comes to marketing, there are several major categories that you should be familiar with. These include digital marketing, content marketing, social media marketing, and traditional marketing.
Each of these categories has its own set of disciplines and tactics that you should learn in order to become an effective marketer. For example, digital marketing includes disciplines such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and website design. Content marketing includes topics such as content creation, content promotion, and content strategy. Social media marketing includes topics such as social media strategy, social media analytics, and influencer marketing.
And traditional marketing includes topics such as advertising, public relations, and direct mail. Once you have a better understanding of the different categories of marketing, you can start to focus on the specific disciplines and tactics within each category. There are plenty of resources available to help you learn these topics. For example, Creative Boom has put together a list of the 25 best resources for learning marketing. This list includes helpful guides, webinars, cheat sheets, and blog posts that can help you master the art of marketing. In addition to these resources, there are also plenty of books available on the subject.
Decide which major category interests you most and then move on to the subcategories and learn the disciplines and tactics within each one. There is a lot of material available on tactical learning but don't forget about the fundamentals like messaging and positioning, segmentation, unique sales propositions, value propositions, etc. On the business side of things, it's important to have a good understanding of how to manage teams and create strategies. You should also learn how to review contracts and negotiate prices and contracts at various levels. It takes a level of persistence and trust that is not natural for many people so it's important to practice these skills in order to become an effective marketer. Finally, it's important to remember that content promotion is just as important as content creation when it comes to content marketing.
A general rule of thumb is that you should spend 30% of your time creating content and 70% promoting it. Vinay Patankar has created a helpful checklist that you can use to promote your content more effectively. Learning how to do online marketing can be daunting but with the right resources and dedication it is possible to teach yourself the fundamentals. Start by deciding which major category interests you most then move on to the subcategories and learn the disciplines and tactics within each one. There are plenty of resources available online that can help you master the art of marketing.