Marketing Training: 20 Digital Marketing Ideas to Promote Your Course

Talent development professionals and marketing managers can benefit from investing in ongoing digital marketing training and the right online marketing courses. The EdApp Knowing Your Market course will help you and your team understand the preferences of your target market through market research. It covers the fundamentals of market research to gain insight into customers, clarify ROI perspectives, and help your team market your products and services to the right audience. The course consists of 3 micro-lessons that students can complete at their own pace. Organizations are expanding their marketing efforts from traditional to digital marketing to expand the reach of their audience.

The EdApp Digital Marketing course has 4 lessons that address the fundamentals, history and marketing channels of digital marketing. These channels include search engine optimization, PPC, social media marketing, content marketing, B2B marketing, inbound marketing, email marketing, and more. At the end of this marketing training program, your marketing team will learn how to leverage different digital channels and promotional strategies to market your products and services, as well as how to guide more customers through the lead funnel. Search engine optimization (SEO) is based on digital marketing that is proven to increase leads and conversions by making the content of a website appear in organic searches on different search engines, such as Google. There are many factors to consider when devising an SEO strategy, and this EdApp SEO course is a good introduction to your marketing team to learn the ins and outs of search marketing, as well as SEO best practices.

This 6-part course is packed with the basics of SEO, such as content quality, keyword research tactics, lead generation, paid search, technical optimization and many more. Alison's Diploma in Marketing Management is a comprehensive overview of key marketing concepts, marketing theory, marketing tools, and different marketing strategies. This will help students gain marketing information that will be useful in making crucial business decisions. Alison's marketing training program consists of 9 modules with 3 assessments that can be completed in 6-10 hours. Resource files are also available for download and accredited certification is awarded at the end of the course. FutureLearn's Getting Started with Digital Marketing course explores the different types of digital marketing and the key platforms you can use to deliver your overall digital strategy.

Digital technology is influencing and transforming business and marketing operations, and this course will guide students on how to establish an online presence using different channels. This marketing training program can be completed in 2 weeks with 3 hours of weekly study. The EdApp Upselling course will teach your marketing team all about the fundamentals of upselling and the various factors that contribute to creating upsell avenues. It explores the psychology of upselling, which manifests itself by providing consumers with the “must-have” effect to entice them to upgrade. It also informs students about the consumer decision-making process to help them identify opportunities to accelerate customer decisions.

The course provides negotiation tips and tricks so that each marketer can learn to manage and overcome customer doubts or objections. This marketing training program has 4 lessons that can be completed anytime, anywhere. Whether it's IT, sales, marketing, or an organization-wide initiative, you'll need to promote your training program to individual employees. Previously, as a marketing leader at Procter & Gamble and PepsiCo, you learned strategic marketing principles which you now apply to learning and development to create learning that sustains. Here you can be sure of the best marketing experts as well as a broader vision that places marketing in the context of an overall business strategy. Marketing your training program to current employees and promoting it to future employees can increase employee retention.

You may find yourself developing more than one marketing message by comparing learning needs to the benefits of your training. Fortunately there are viable steps you can take to promote your training and change employee acceptance from lousy to optimal. Promoting your e-learning course can work by offering some of them the opportunity to view an online training module or activity prior to its launch. Today, the proliferation of communication channels combined with an increased expectation that marketing should be linked to a company's overall business strategy means that more comprehensive and strategic marketing and branding courses are needed. Just remember to focus your study on a specific marketing sector and develop a niche skill set; you'll be well on your way to success as an accomplished marketer.

20 Digital Marketing Ideas To Promote Your Training Course

Below I've compiled 20 digital marketing ideas that are both actionable and effective for promoting training courses:
  • Create a dedicated landing page for each course
  • Create a promotional video for each course
  • Send out email campaigns
  • Create social media campaigns
  • Create blog posts about each course
  • Create infographics about each course
  • Create webinars about each course
  • Create podcasts about each course
  • Create case studies about each course
  • Create whitepapers about each course
  • Create eBooks about each course
  • Run paid advertising campaigns
  • Run retargeting campaigns
  • Run influencer campaigns
  • Run affiliate campaigns
  • Run referral campaigns
  • Run contests or giveaways
  • Participate in industry events or conferences
  • Partner with other organizations or companies


Marketing your training program is essential for increasing employee engagement with new learning offerings. There are many digital strategies you can use for promoting training courses such as creating dedicated landing pages for each course; sending out email campaigns; creating social media campaigns; creating blog posts; creating infographics; creating webinars; creating podcasts; creating case studies; creating whitepapers; creating eBooks; running paid advertising campaigns; running retargeting campaigns; running influencer campaigns; running affiliate campaigns; running referral campaigns; running contests or giveaways; participating in industry events or conferences; partnering with other organizations or companies.

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