Most marketing managers have a bachelor's degree in marketing, advertising, business administration, or a related field. Common courses include market research, public relations, consumer behavior, business law, management, economics, finance, computer science, mathematics, and statistics.
Technology trainingand an understanding of media design and production can also help candidates stand out. Earning an associate's degree offers an affordable way to earn college credit and prepare for a bachelor's degree program.
The path to becoming a marketing manager begins with gaining experience through an entry-level position as a specialist or marketing coordinator. Professionals in this field are also responsible for overseeing advertising contracts and monitoring market trends to gather information on consumer demands and other marketing opportunities. Most marketing managers have at least a bachelor's degree and many earn a master's degree to increase their competitiveness in the labor market. If you want to get a marketing manager job, the first step is to get a degree that prepares you for a leadership role in the marketing field.
Some larger organizations employ a vice president of marketing to oversee the marketing department and direct strategy. Marketing managers often need professional marketing experience before moving to the management level, so it can take several years to meet educational and professional requirements for the job. They help companies develop compelling content and connect with rewarding consumer markets. To successfully land a position as a marketing manager, you'll usually want to have a bachelor's degree in marketing and a few years of relevant experience.
Marketing communications managers monitor and evaluate the messages used to market a brand or product. Marketing managers can aspire to become directors, vice presidents, and then chief marketing officers (CMOs) in the future. Employers are often looking for entry-level marketing employees who can take on administrative and research-oriented tasks such as marketing event specialists, account coordinators, social media coordinators, or project coordinators. Competition was expected to be tough in this field; however, candidates with a strong understanding of current marketing trends and Internet marketing in particular should achieve the best results.
Affiliate marketing managers focus on relationships between an organization and its marketing affiliates who earn commissions in exchange for driving traffic to a website. Future marketing managers often seek a degree in marketing or in a closely related field. They can work for technology companies, designing strategies to sell software or hardware. Marketing managers must have top-notch communication skills to successfully collaborate with other team members in the advertising or marketing process.