Are you looking for ways to market and sell training courses? You've come to the right place! These 13 effective marketing strategies will have a big impact on your sales, without breaking the bank. Blogging is essential for increasing your visibility to your target audience. With 55% of marketers identifying creating content for their blog as a top priority, it's clear that perfecting your blog strategy is key. Training is a highly competitive market, so you need to make sure you're seen in your space.
Content can be difficult to put together, but if you've already got a blog going, you're one step ahead. As the most popular social platform today, Facebook presents your best chance to reach the widest audience. It's ideal for shareable content that gets people talking. Creating a company page and adding your company brand is a great starting point.
With a combination of hashtags, retweets and a massive audience, Twitter must be part of your blog's marketing strategy. It's worth researching what hashtags your customers are likely to be looking for and creating content that leads them to find you. Medium put together this useful guide on how to best use Twitter to leverage your blog posts.
RSS feeds, or Really Simple Syndication, are a way for users to access website updates in an easy format.
For training providers, RSS feeds are used to publish regularly updated information, such as new blog posts, news articles, video content, and more. If you're not sure what RSS feeds are all about, Lifewire has a great guide on what's what and how it works. Selling training? Here are 5 steps to the perfect sales email.
Creating Multiple CoursesCreating multiple courses that cover different areas of the same general topic is a great way to promote your other courses. Just like with a book series (think Harry Potter), each course in your “series” helps promote your other courses.
At the end of each of the courses, mention that you have other courses related to the same topic. Since your current students are likely to buy from you again, creating additional courses for them is never a bad idea.
Targeting Your AudienceAs tempting as it is to promote your online course to anyone who will listen, you'll get better results by targeting your course marketing only to the right visitors. Whether it's IT, sales, marketing, or an organization-wide initiative, you'll need to promote your training program to individual employees. In addition, you can use blogs to promote your training program and explain why people should choose your organization's training programs.
That's why blogging alone isn't enough; you need to make sure you share your offer across multiple platforms to promote your training effectively.
Marketing StrategiesEverything from automated emails to CRM and segmentation, best practice training websites, search engine optimization (SEO), blended learning and SMS marketing should be part of your marketing strategy. Another way to test the market for your course before you start marketing it is with a pre-launch survey.
Promoting Your Training ProgramTraining programs are generally held as events, lectures, lectures, and the main source of income for many associations and training organizations. You may think that promoting your training program is something you can expect or simply be an additional task, but it is critical to the success of your program.
Email MarketingEmail marketing remains one of the most effective marketing strategies for cost-effectively communicating with a group of people who want to listen. Educating prospective members allows them to understand what you offer in your training program and why your training program is valuable to them.
Social SellingTraining organizations like Sales Geek have mastered using social selling to market their content and ultimately grow their business exponentially.
Your training provider will already have sales and marketing materials designed to promote the value of your products.