Marketing Training Programs: The Best Courses to Take

Investing in ongoing digital marketing training and the right online marketing courses can be a great way for talent development professionals and marketing managers to stay ahead of the competition. While experience is invaluable, certificates can be a fast and economical way to get ahead, especially for entry-level generalist positions, promotions, and independent work. Before you can develop a marketing strategy, you must first understand your target market. The EdApp Knowing Your Market course will help you and your team gain insight into customers, clarify ROI perspectives, and market your products and services to the right audience.

It consists of 3 micro-lessons that students can complete at their own pace. Organizations are expanding their marketing efforts from traditional to digital marketing to reach a wider audience. The EdApp Digital Marketing course has 4 lessons that address the fundamentals, history, and marketing channels of digital marketing. It covers topics such as search engine optimization (SEO), PPC, social media marketing, content marketing, B2B marketing, inbound marketing, email marketing, and more.

At the end of this program, your team will learn how to leverage different digital channels and promotional strategies to market your products and services, as well as how to guide more customers through the lead funnel. Search engine optimization (SEO) is a form of digital marketing that increases leads and conversions by making the content of a website appear in organic searches on different search engines like Google. The EdApp SEO course is a good introduction for your team to learn the ins and outs of search marketing, as well as SEO best practices. This 6-part course covers content quality, keyword research tactics, lead generation, paid search, technical optimization, and more. Alison's Diploma in Marketing Management is a comprehensive overview of key marketing concepts, theory, tools, and strategies. It consists of 9 modules with 3 assessments that can be completed in 6-10 hours.

Resource files are also available for download and an accredited certification is awarded at the end of the course. FutureLearn's Getting Started with Digital Marketing course explores the different types of digital marketing and the key platforms you can use to deliver your overall digital strategy. It can be completed in 2 weeks with 3 hours of weekly study and is completely online so students can do it at their own pace. The EdApp Upselling course will teach your team all about the fundamentals of upselling and the various factors that contribute to creating upsell avenues. It explores the psychology of upselling to provide consumers with the “must-have” effect to entice them to upgrade. It also informs students about the consumer decision-making process to help them identify opportunities to accelerate customer decisions.

This program has 4 lessons that can be completed anytime, anywhere. CAMP's 35-hour online program is derived from their broad portfolio of core marketing competencies. It ensures you meet the standards of a well-rounded marketer in today's competitive industry. Taking an online marketing course can help you take your career or business to new heights. Your company may even be entitled to a member training benefit which can be used to train your team. Digital marketing courses are all the rage today and these are some of the best for learning digital marketing: Alison's Diploma in Marketing Management; FutureLearn's Getting Started with Digital Marketing; EdApp Knowing Your Market; EdApp Digital Marketing; EdApp SEO; EdApp Upselling; HubSpot Academy; Wordstream; and CAMP. When a company markets its products to individual consumers like you and me, it's called B2C or business-to-consumer marketing.

This course will provide you with a thorough understanding of how to properly approach data analysis in marketing and how to make informed decisions based on your findings. HubSpot Academy offers certification and training courses to teach people how inbound marketing and HubSpot software work. Wordstream is a social media and search engine marketing software company that helps marketers generate the highest ROI from their paid search and social media campaigns. By the end of this email marketing course, you'll fully understand how to create engaging email campaigns and how to optimize your strategy to increase business revenue. It's perfect for social media managers and marketers looking to put a “science” behind their content marketing method.

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