A marketing degree is a great way to gain the skills and knowledge needed to succeed in the business and marketing industry. With a marketing major, you'll learn about branding and promotion of products and services, advertising, communications, consumer behavior, public relations, and marketing strategy and research. You'll also explore shoppers' people, customer perceptions, communication, messaging, data, and more. A bachelor's degree in marketing implies a greater emphasis on the humanities, while a degree in marketing focuses more on the scientific, mathematical and technological aspects.
Specializing in international marketing involves researching marketing issues that may arise during export, franchising, joint venture, or the complete direct entry of an organization into a new region. Specializing in sports marketing involves understanding all the marketing tools used in sports promotion and branding. If you specialize in online marketing, you'll explore the concepts and tools needed to plan, deliver and track an effective online marketing campaign. Earning a degree in marketing can lead to managerial positions with salaries of between £100,000 and £144,000 for positions such as marketing director or marketing director in large companies.
A fashion and marketing degree looks at the commercial and financial aspects of the fashion industry, and how marketing principles and strategies are applied to fashion products. A degree in marketing science is based on the application of scientific methods and experiments to the solution of marketing problems. A marketing consultant position generally requires at least two years of experience in the marketing industry.
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