It's essential to understand your target audience, the students you want. Let your students know the value of your course. If you're looking for ways to market and sell training courses, you've come to the right place. These 13 effective marketing strategies will have a big impact on your sales, but not your wallet.
Before you can develop a marketing strategy, you must first understand your target market. The EdApp Knowing Your Market course will help you and your team understand the preferences of your target market through market research. It covers the fundamentals of market research to gain insight into customers, clarify ROI perspectives, and help your team market your products and services to the right audience. The course consists of 3 micro-lessons that students can complete at their own pace.
In this digital age, organizations are expanding their marketing efforts from traditional to digital marketing to expand the reach of their audience. The EdApp Digital Marketing course has 4 lessons that address the fundamentals, history and marketing channels of digital marketing. To give you an idea, there are several channels in the digital marketing arena, such as search engine optimization, PPC, social media marketing, content marketing, B2B marketing, inbound marketing, email marketing, and more. At the end of this marketing training program, your marketing team will learn how to leverage different digital channels and promotional strategies to market your products and services, as well as how to guide more customers through the lead funnel.
Search engine optimization (SEO) is based on digital marketing that is proven to increase leads and conversions by making the content of a website appear in organic searches on different search engines, such as Google. A number of users Google what they need and what appears on the Google search page are all products of good SEO efforts from different organization websites. There are many factors to consider when devising an SEO strategy, and this EdApp SEO course is a good introduction to your marketing team to learn the ins and outs of search marketing, as well as SEO best practices. This 6-part course is packed with the basics of SEO, such as content quality, keyword research tactics, lead generation, paid search, technical optimization and many more, all of which are essential when creating SEO content.
Alison's Diploma in Marketing Management is a comprehensive overview of key marketing concepts, marketing theory, marketing tools, and different marketing strategies. This will help students gain marketing information that will be useful in making crucial business decisions. Alison's marketing training program consists of 9 modules with 3 assessments that can be completed in 6-10 hours. Resource files are also available, which students can download.
Accredited certification is also awarded at the end of the course. FutureLearn's Getting Started with Digital Marketing course explores the different types of digital marketing and the key platforms you can use to deliver your overall digital strategy. Digital technology is influencing and transforming business and marketing operations, and this course will guide students on how to establish an online presence using different channels. This marketing training program can be completed in 2 weeks with 3 hours of weekly study.
It's completely online, so students can do it at their own pace. This EdApp Upselling course will teach your marketing team all about the fundamentals of upselling and the various factors that contribute to creating upsell avenues. It explores the psychology of upselling, which manifests itself by providing consumers with the “must-have” effect to entice them to upgrade. It also informs students about the consumer decision-making process to help them identify opportunities to accelerate customer decisions.
The course provides negotiation tips and tricks so that each marketer can learn to manage and overcome customer doubts or objections. This marketing training program has 4 lessons that can be completed anytime, anywhere. Blogging is all about increasing your visibility to your target audience. Since 55% of marketers identify creating content for their blog as a top priority, it's hard not to realize the importance of perfecting your blog strategy.
Training is a highly competitive market, so it must be seen in your space. Content can be difficult to put together, but you're one step ahead if you've already spun the wheels of the blog. As the most used social platform today, Facebook presents your best chance to reach the widest audience. It's perfect for shareable content that gets people talking.
Creating a company page and adding your company brand is a good starting point. A combination of hashtags, retweets and a massive audience means that Twitter has to be part of your blog's marketing strategy. It's worth first researching what hashtags your customers are likely to be looking for and creating content that leads them to find you. Medium put together this useful guide on how to best use Twitter to leverage your blog posts.
RSS feeds, or Really Simple Syndication, are a way for users to access website updates in a simple format. For training providers, RSS feeds are used to publish regularly updated information, such as new blog posts, news articles, video content and more. Does it make sense? If not, see Lifewire's guide to what's where and how for RSS feeds. Selling training? Here are 5 steps to the perfect sales email.
Comprehensive Marketing and Brand CoursesMarketing training used to focus on quantitative means, often to saturation, to increase sales. Below, I've compiled 20 digital marketing ideas that are both actionable and effective to get you started promoting training courses. Training organizations like Sales Geek are experts at using social selling to market their content and ultimately grow their business in a way. Everything from automated emails to CRM and segmentation, best practice training websites, search engine optimization, blended learning and SMS marketing.
Whether it's IT, sales, marketing, or an organization-wide initiative, you'll need to promote your training program to individual employees. Marketing training is changing in today's new world of online sales, growing and increasing social media influence. The days when marketers were learning the four P's in college and enjoying a long career in marketing are over. This EdApp marketing training program will guide students on how to use social media and electronic communication effectively in retail.
Today, the proliferation of communication channels, combined with an increased expectation that marketing should be linked to a company's overall business strategy, means that more comprehensive and strategic marketing and branding courses are needed. Email marketing remains one of the most effective marketing strategies for cost-effectively communicating with a group of people who want to listen. That's why blogging alone isn't enough, you need to make sure you share your offer across multiple platforms to promote your training effectively. That level of respect will naturally dissolve the silos that prevent many marketing teams from adapting quickly to the rapid changes in their market.
You may think that promoting your training program is something you can expect or simply be an additional task, but it is critical to the success of your program. . .