Marketing Training: The Key to Unlocking Your Team's Potential

Marketers know that having a multidisciplinary skill set is essential for success, yet there is still a skills gap in the industry. The hiring process and the 90% dropout rate for massive, open online courses are two of the reasons why. People understand that marketing training courses can help them learn new concepts such as content marketing and rate optimization, but applying the lessons is another story. Business leaders should focus on creating a formal program for continuous learning, with a focus on online marketing courses that can be applied immediately.

When employees can quickly apply what they have learned in online courses, they will be more consistently engaged in the process. When the whole team follows the program and takes the relevant classes, people will develop an understanding of roles outside of their specialties. This level of respect will break down silos that prevent many marketing teams from adapting quickly to changes in their market. Don't just offer marketing training courses as one-off opportunities.

Create learning paths for marketers to continuously extract value. You may think that experience is more valuable than a certificate, and you're not wrong - 15 years of experience compared to five years of experience isn't exactly a one-to-one comparison. However, for entry-level generalist positions, promotions and independent work, certificates can be the fastest and most economical way to get ahead. Before you can develop a marketing strategy, you must first understand your target market. The EdApp Knowing Your Market course will help you and your team understand the preferences of your target market through market research.

It covers the fundamentals of market research to gain insight into customers, clarify ROI perspectives, and help your team market your products and services to the right audience. The course consists of 3 micro-lessons that students can complete at their own pace. In this digital age, organizations are expanding their marketing efforts from traditional to digital marketing to expand their reach. The EdApp Digital Marketing course has 4 lessons that address the fundamentals, history and marketing channels of digital marketing. There are several channels in the digital marketing arena, such as search engine optimization (SEO), PPC, social media marketing, content marketing, B2B marketing, inbound marketing, email marketing, and more. At the end of this marketing training program, your marketing team will learn how to leverage different digital channels and promotional strategies to market your products and services, as well as how to guide more customers through the lead funnel.

SEO is based on digital marketing that is proven to increase leads and conversions by making the content of a website appear in organic searches on different search engines like Google. There are many factors to consider when devising an SEO strategy, and this EdApp SEO course is a good introduction for your marketing team to learn the ins and outs of search marketing as well as SEO best practices. This 6-part course is packed with the basics of SEO such as content quality, keyword research tactics, lead generation, paid search, technical optimization and many more - all essential when creating SEO content. Alison's Diploma in Marketing Management is a comprehensive overview of key marketing concepts, theory, tools and strategies that will help students gain knowledge useful for making crucial business decisions. Alison's marketing training program consists of 9 modules with 3 assessments that can be completed in 6-10 hours. Resource files are also available for download and accredited certification is awarded at the end of the course.

FutureLearn's Getting Started with Digital Marketing course explores different types of digital marketing and key platforms you can use to deliver your overall digital strategy. Digital technology is influencing and transforming business and marketing operations, and this course will guide students on how to establish an online presence using different channels. This program can be completed in 2 weeks with 3 hours of weekly study - it's completely online so students can do it at their own pace. This EdApp Upselling course will teach your marketing team all about the fundamentals of upselling and various factors that contribute to creating upsell avenues. It explores the psychology of upselling which manifests itself by providing consumers with the “must-have” effect to entice them to upgrade. It also informs students about the consumer decision-making process to help them identify opportunities to accelerate customer decisions. The course provides negotiation tips and tricks so each marketer can learn how to manage and overcome customer doubts or objections.

This program has 4 lessons that can be completed anytime anywhere. Take free online marketing courses and tutorials from top universities like Columbia, Berkeley and UBC. Learn digital marketing, social media marketing, analytics and more - enroll in advanced programs designed to set you on a new career in marketing. Coursera's Digital Marketing Specialization is a set of seven courses that provide an overview of the latest digital skills taught by industry experts. Wordstream is a social media and search engine software company that helps marketers generate highest ROI from their paid search and social media campaigns. Backed by Y Combinator (Silicon Valley's most prestigious startup accelerator), Demand Curve training programs are similar to Reforge - designed to help marketers who are trying to grow companies that already have traction. If you specialize in marketing but still feel like you need more information - a marketing course could take you where you want to go. This EdApp course is fully editable so it meets specific requirements.

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