If marketers understand the importance of developing a multidisciplinary skill set, why is there still a skills gap in the industry? The hiring process is one of the reasons, but the 90% dropout rate for massive, open online courses is another. People quickly realize that marketing training courses could help them understand new concepts such as content marketing and rate optimization. However, completing the course and applying the lessons is another story. Business leaders should focus on creating a formal program for continuous learning, with a focus on online marketing courses that can be applied immediately. When employees can quickly apply what they have learned in online courses, they will be more consistently involved in the process.
When the whole team follows the program and takes the relevant classes, people will develop a level of understanding of roles outside of their specialties. This level of respect will naturally dissolve the silos that prevent many marketing teams from adapting quickly to the rapid changes in their market. Don't just offer marketing training courses as one-off opportunities. Create learning paths for marketers to continuously extract value. Comprehensive Marketing and Brand Courses used to focus on quantitative means, often to saturation, to increase sales.
Standardizing a few channels made a marketing course relatively simple. Today, the proliferation of communication channels, combined with an increased expectation that marketing should be linked to a company's overall business strategy, means that more comprehensive and strategic marketing and branding courses are needed. Before you can develop a marketing strategy, you must first understand your target market. The EdApp Knowing Your Market course will help you and your team understand the preferences of your target market through market research. It covers the fundamentals of market research to gain insight into customers, clarify ROI perspectives, and help your team market your products and services to the right audience. The course consists of 3 micro-lessons that students can complete at their own pace.
In this digital age, organizations are expanding their marketing efforts from traditional to digital marketing to expand the reach of their audience. The EdApp Digital Marketing course has 4 lessons that address the fundamentals, history and marketing channels of digital marketing. To give you an idea, there are several channels in the digital marketing arena, such as search engine optimization (SEO), PPC, social media marketing, content marketing, B2B marketing, inbound marketing, email marketing, and more. At the end of this marketing training program, your marketing team will learn how to leverage different digital channels and promotional strategies to market your products and services, as well as how to guide more customers through the lead funnel. SEO is based on digital marketing that is proven to increase leads and conversions by making the content of a website appear in organic searches on different search engines, such as Google.
A number of users Google what they need and what appears on the Google search page are all products of good SEO efforts from different organization websites. There are many factors to consider when devising an SEO strategy, and this EdApp SEO course is a good introduction to your marketing team to learn the ins and outs of search marketing, as well as SEO best practices. This 6-part course is packed with the basics of SEO, such as content quality, keyword research tactics, lead generation, paid search, technical optimization and many more - all essential when creating SEO content. Alison's Diploma in Marketing Management is a comprehensive overview of key marketing concepts, marketing theory, marketing tools, and different marketing strategies. This will help students gain marketing information that will be useful in making crucial business decisions. Alison's marketing training program consists of 9 modules with 3 assessments that can be completed in 6-10 hours.
Resource files are also available for download and accredited certification is awarded at the end of the course. FutureLearn's Getting Started with Digital Marketing course explores the different types of digital marketing and the key platforms you can use to deliver your overall digital strategy. Digital technology is influencing and transforming business and marketing operations, and this course will guide students on how to establish an online presence using different channels. This marketing training program can be completed in 2 weeks with 3 hours of weekly study. It's completely online so students can do it at their own pace. This EdApp Upselling course will teach your marketing team all about the fundamentals of upselling and the various factors that contribute to creating upsell avenues.
It explores the psychology of upselling which manifests itself by providing consumers with the “must-have” effect to entice them to upgrade. It also informs students about the consumer decision-making process to help them identify opportunities to accelerate customer decisions. The course provides negotiation tips and tricks so that each marketer can learn to manage and overcome customer doubts or objections. This marketing training program has 4 lessons that can be completed anytime anywhere. A quality sales and marketing training program is important for several reasons. Well-planned training sessions will make new employees feel welcome; establish company values and objectives; set trainees on a path to becoming effective sales and marketing representatives; refresh staff in the long term; keep them updated on latest trends; develop skills; hire consultants; join major associations; take free online courses; enroll in advanced programs; etc. If you don't have the skills or resources within your company you may want to hire a sales consultant or a marketing consultant to help you develop your skills.
Major associations typically offer training either directly or through approved vendors such as Chartered Institute of Marketing or Market Research Society. Take free online courses from top universities like Columbia University Berkeley or UBC Learn digital social media analytics etc enroll in advanced programs designed to set you on a new career in Marketing.