Investing in ongoing digital marketing training and the right online marketing courses is essential for talent development professionals and marketing managers. Solutions Review has highlighted some of the best certification courses that can help marketing managers refine and expand their professional skills. Before you can develop a marketing strategy, you must first understand your target market. The EdApp Knowing Your Market course will help you and your team understand the preferences of your target market through market research.
It covers the fundamentals of market research to gain insight into customers, clarify ROI perspectives, and help your team market your products and services to the right audience. The course consists of 3 micro-lessons that students can complete at their own pace. In this digital age, organizations are expanding their marketing efforts from traditional to digital marketing to expand the reach of their audience. The EdApp Digital Marketing course has 4 lessons that address the fundamentals, history and marketing channels of digital marketing.
To give you an idea, there are several channels in the digital marketing arena, such as search engine optimization (SEO), PPC, social media marketing, content marketing, B2B marketing, inbound marketing, email marketing, and more. At the end of this marketing training program, your marketing team will learn how to leverage different digital channels and promotional strategies to market your products and services, as well as how to guide more customers through the lead funnel. SEO is based on digital marketing that is proven to increase leads and conversions by making the content of a website appear in organic searches on different search engines, such as Google. A number of users Google what they need and what appears on the Google search page are all products of good SEO efforts from different organization websites. There are many factors to consider when devising an SEO strategy, and this EdApp SEO course is a good introduction to your marketing team to learn the ins and outs of search marketing, as well as SEO best practices.
This 6-part course is packed with the basics of SEO, such as content quality, keyword research tactics, lead generation, paid search, technical optimization and many more, all of which are essential when creating SEO content. Alison's Diploma in Marketing Management is a comprehensive overview of key marketing concepts, marketing theory, marketing tools, and different marketing strategies. This will help students gain marketing information that will be useful in making crucial business decisions. Alison's marketing training program consists of 9 modules with 3 assessments that can be completed in 6-10 hours. Resource files are also available, which students can download.
Accredited certification is also awarded at the end of the course. FutureLearn's Getting Started with Digital Marketing course explores the different types of digital marketing and the key platforms you can use to deliver your overall digital strategy. Digital technology is influencing and transforming business and marketing operations, and this course will guide students on how to establish an online presence using different channels. This marketing training program can be completed in 2 weeks with 3 hours of weekly study. It's completely online, so students can do it at their own pace. This EdApp Upselling course will teach your marketing team all about the fundamentals of upselling and the various factors that contribute to creating upsell avenues.
It explores the psychology of upselling, which manifests itself by providing consumers with the “must-have” effect to entice them to upgrade. It also informs students about the consumer decision-making process to help them identify opportunities to accelerate customer decisions. The course provides negotiation tips and tricks so that each marketer can learn to manage and overcome customer doubts or objections. This marketing training program has 4 lessons that can be completed anytime, anywhere. Designed by senior members of Kellogg's renowned marketing faculty and former marketing directors from major corporations, the program encourages participants' understanding of the rapidly evolving marketing environment and digital capabilities.
There are many online training programs available to aspiring marketing managers, and they are offered through a wide variety of institutions. This EdApp Marketing Training Program will guide students on how to use social media and electronic communication effectively in retail when working in a variety of industries. A global or international marketing manager often specializes in products such as subsidized tuition for approved courses or contracts with an external provider of corporate training services. This EdApp course is fully editable to meet the specific requirements of your training program. These findings transcend industries and help marketers in diverse roles and markets improve their strategies and successes. With the right experience, employees can develop strong strategies that can improve company performance - a level of respect that naturally dissolves silos preventing many teams from adapting quickly to rapid changes in their market. For-profit professional or vocational schools and other post-secondary training programs offer a wide range of online program options for interested students.
The days when marketers were learning the four P's in college are over - now they need up-to-date knowledge on digital capabilities. The program lasts 4.5 hours from Dekker Fraser - a published author with experience as a Marketing Manager for Sony & several Google-backed companies - which covers topics like establishing an online presence & leveraging different channels & promotional strategies for success. These training & certification courses for Marketing Managers can help professionals hone existing skills & learn new industry knowledge & expand into new markets - equipping them with skills needed to guide their teams to ongoing & lasting success.